Today’s non-fiction book that has inspired me and helped me to do better is “Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business” by Gino Wickman and Mark C Winters.

The idea behind this book is that every successful business has a front line-person and one behind the scenes who is instrumental in making things happen.  According to the authors there are 2 types of people – visionaries (who have ground-breaking ideas) and integrators (who make those ideas a reality). When you get a visionary and an integrator together, great things happen. Examples of businesses where this was the case include Disney, McDonald’s and Ford.

This book resonated with me so much because through it I came to understand that I am a visionary, and my husband Russell is an integrator. I am always having new ideas for websites, business, blogs – you name it. He patiently and without question turns the ideas I have into reality.  Not only that, but he is instrumental in running our house, keeping on top of everything that needs doing and organising the household and our immediate family so that they know what they are doing and when. With my Dad being in ill health and having to have a myriad of different appointments for different conditions, Russ’s organisational skills as an integrator are very much needed.

Without an integrator, visionaries like me are far less likely to succeed long-term. This is certainly true for me, on a business/professional level and on a personal level. Equally, integrators are likely to never achieve their full potential without visionaries to help them do so.

Reading “Rocket Fuel” helped me to understand this strong dynamic that Russ and I have and learn to capitalise on it and improve it so that we both reach our full potential in every way. I could not do what I do without him, and I don’t think he could do what he does without me. We inspire each other, and we believe in each other.

What books have inspired you the most?

#7DayNonFictionBookChallenge
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Lisa Ventura is an award-winning Cyber Security consultant and is the CEO and Founder of the UK Cyber Security Association (UKCSA), a membership association that is dedicated raising awareness and educating small businesses, SME’s, large corporate companies and the general public as to the importance of cyber security. Lisa is also a thought leader, author and keynote speaker and has been published in various publications globally. She is fascinated by all things related to nuclear war and loves dogs, the gym/keep fit, the rock band Queen, Freddie Mercury, sci-fi, films and TV series from the 1980s, especially American soap operas such as Dallas, Falcon Crest, Dynasty and Knots Landing.

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