Today is the final day of my 7-day challenge to post a non-fiction book that has inspired me and helped me to do better is here, and the last book I’m sharing is “Smarketing” by Tim Hughes, Adam Gray and Hugo Whicher.
This one resonated me a lot because throughout my career I’ve often encountered animosity from sales teams as a marketer. The sales department and the marketing department were often seen as two separate entities, and never the twain shall meet, but in actual fact I’ve often thought that sales and marketing should be blended closely together for maximum business success.
It appears I am not the only one to think this. Whereas in the past the sales and marketing departments have been two separate entities in a business with different leaders, different budgets and different organisational structures, a new shift is happening today “Smarketing” brings together both sales and marketing into one entity, which is in part fuelled by the digital revolution.
The book talks about why companies should blend these two departments into one single, streamlined “smarketing” department which will result in sales people becoming better marketers, and marketers becoming better sales people. This in turn leads to bigger, better business growth all round.
I love the clearly defined implementation strategies in the book that can be applied by any business, regardless of size or sector, and “Smarketing” to me is an invaluable resource for any marketing or sales professional looking to drive growth and succeed in the new era of marketing.
What books have inspired you the most?